Suwon Urban Foundation Dispatches “K-Beauty & K-Food Export Mission” to the Czech Republic and the Netherlands
Writer USCarePharm
2025-11-17
▲ Members of the “2025 K-Beauty & Food Export Mission.” (Photo provided by the Suwon Urban Foundation)
The Suwon Urban Foundation, in collaboration with Suwon City, has launched a strategic initiative to support local SMEs in expanding their presence in the European market.
On the 12th, the foundation announced that the “2025 K-Beauty & Food Export Mission” has been dispatched to the Czech Republic and the Netherlands, with activities scheduled through the 16th.
Five Suwon-based SMEs—Sungkyun Biotech, HYEYUM, SM Ecolab, UScarePharm, and Cospaniel—all recognized for their technological capabilities and market potential, are participating in the mission. The companies conducted business meetings with buyers in Prague, Czech Republic, and will continue one-on-one export consultations and on-site buyer visits in Amsterdam, the Netherlands, on the 13th and 14th.
The consultation portfolio includes a range of consumer products in the K-Beauty and K-Food categories, such as health supplements, HMR (Home Meal Replacement) foods, functional wash products, and functional cosmetics.
To support the mission, the Suwon Urban Foundation and Suwon City analyzed data from 50 local buyers in advance and established a comprehensive support system—including tailored buyer matching, interpretation services, and on-site meetups—to help participating companies effectively enter the European market.
Lee Byung-jin, Director of the Suwon Urban Foundation, stated,
“ This export initiative provides a meaningful platform for Suwon-based companies to present their strong product competitiveness directly to the European market. We will continue to strengthen our support to expand the global reach of the K-Beauty and K-Food industries.”
The Suwon Urban Foundation, in collaboration with Suwon City, has launched a strategic initiative to support local SMEs in expanding their presence in the European market.
On the 12th, the foundation announced that the “2025 K-Beauty & Food Export Mission” has been dispatched to the Czech Republic and the Netherlands, with activities scheduled through the 16th.
Five Suwon-based SMEs—Sungkyun Biotech, HYEYUM, SM Ecolab, UScarePharm, and Cospaniel—all recognized for their technological capabilities and market potential, are participating in the mission. The companies conducted business meetings with buyers in Prague, Czech Republic, and will continue one-on-one export consultations and on-site buyer visits in Amsterdam, the Netherlands, on the 13th and 14th.
The consultation portfolio includes a range of consumer products in the K-Beauty and K-Food categories, such as health supplements, HMR (Home Meal Replacement) foods, functional wash products, and functional cosmetics.
To support the mission, the Suwon Urban Foundation and Suwon City analyzed data from 50 local buyers in advance and established a comprehensive support system—including tailored buyer matching, interpretation services, and on-site meetups—to help participating companies effectively enter the European market.
Lee Byung-jin, Director of the Suwon Urban Foundation, stated,
“ This export initiative provides a meaningful platform for Suwon-based companies to present their strong product competitiveness directly to the European market. We will continue to strengthen our support to expand the global reach of the K-Beauty and K-Food industries.”
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